Adopting the Technology Acceptance Model (TAM) to Explore Online Purchase Intention via Facebook Live Streaming: Empirical Evidence from Bangkok, Thailand
Strategic Human Resource Development Capability and Firm Performance:Empirical EvidencefromtheInformation and Communication Technology Sectorin Thailand
BOOK REVIEWStart-Up Thailand: The Entrepreneurs' JourneyPhilip C. Zerrillo, HavoviJoshi, and Pannapachr ItthiopassagulSingapore: World Scientific, 2020. 171pp. ISBN 978-981-121-618-3(hardcover)
Thai-ChineseCultural Differences: An Empirical Study onHow Cultural Intelligence andGenderMay Affectthe SubjectiveWell-Being of Chinese StudentsEnrolled at Thai Universities