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A Typology of The Receptivity of Humanoid Robots by Students In A Thai International University: Results of A Multivariate Cluster Analysis |
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| รหัสดีโอไอ | |
| Creator | Scott S. Roach |
| Title | A Typology of The Receptivity of Humanoid Robots by Students In A Thai International University: Results of A Multivariate Cluster Analysis |
| Contributor | Alexander Franco |
| Publisher | Stamford International University |
| Publication Year | 2566 |
| Journal Title | ASEAN Journal of Management & Innovation |
| Journal Vol. | 10 |
| Journal No. | 1 |
| Page no. | 14 - 23 |
| Keyword | Humanoid Robots, Multivariate Cluster Analysis, Principal Component Analysis, Receptivity of Robots, Typology. |
| URL Website | http://ajmi.stamford.edu |
| Website title | AJMI -ASEAN Journal of Management & Innovation |
| ISSN | 2351-0307 |
| Abstract | Despite the rapid advances in the development of humanoid robots (HRs), inquiries regarding their receptivity (user acceptance) by humans is still quite limited with no studies involving a substantial number of respondents being conducted in Southeast Asia and, specifically, Thailand. Therefore, this a pioneering study that examined students in the MBA program of an English-medium division within an international university in Bangkok, Thailand. A self-administered, anonymous questionnaire was developed to generate data. A typology of receptivity to humanoid robots was then created by using a factor analysis that generated four significant factors (HRs viewed as beneficial, viewed as potential friends, viewed with fear, and viewed as potential sex partners) which were then used for a multivariate cluster analysis with demographic classifications. The results indicated that none of the clusters displayed significant difference in demographic make-up. However, the groupings involving gender and nationality were close to significance and may be worthy of further examination in subsequent studies. |
