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Consumer Wellbeing in Thailand During Covid-19 |
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| รหัสดีโอไอ | |
| Creator | Ponglert Lewis Ponglertnapakorn |
| Title | Consumer Wellbeing in Thailand During Covid-19 |
| Contributor | Paulo Roberto Chaves Dalpian |
| Publisher | Stamford International University |
| Publication Year | 2564 |
| Journal Title | ASEAN Journal of Management & Innovation |
| Journal Vol. | 8 |
| Journal No. | 2 |
| Page no. | 26 - 41 |
| Keyword | Wellbeing, Thailand, Consumers, COVID-19, Social Media Usage |
| URL Website | http://ajmi.stamford.edu |
| Website title | AJMI -ASEAN Journal of Management & Innovation |
| ISSN | 2351-0307 |
| Abstract | This research study aimsto assess the consumer wellbeing level in Thailand in the midst of the COVID-19 crisis. A mixed methodology was used. 24 individuals were interviewed as part of a discovery oriented variable research. Four of the variables found in this discovery phase, namely, physical activity, food consumption, and social media usage, were then incorporated into the study as part of the quantitative approach. An online surveyof people currently living in Thailand was conducted between April and May 2021. Of the total surveys received, 490 were valid and considered for further analysis. The findings indicate that in spite of some negative effects from the lockdown, the respondents in this study remained resilient. While consumer behavior changed and adapted, consumer wellbeing remained stable throughout the pandemic. |
