The AI-Augmented Entrepreneurship Pedagogy Action Model (AI-EPAM): A Transformative Framework for Entrepreneurial Skill Development and Venture Success
BOOK REVIEW Marketing 6.0: The Future Is Immersive Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan John Wiley & Sons, 2023. 256 pp. ISBN 978-1-119-83521-9 (hardcover)
The Effects of Knowledge Management and Organization Learning on the Organizational Innovation Performance of High-tech Enterprises in Shandong Province China
Exploring the Serial Mediation of Perceived Usefulness, Ease of Use, and Playfulness in Shaping Purchase Behavior in Live Streaming Commerce among Thai consumers
Factors influencing the intention to continue using social media in 2–3-star hotels in Hanoi: An application of the Technology-Organization-Environment (TOE) Framework
Employee Engagement as a Mediator between Employee Experience and Perceived Organizational Performance for Sustainable Airport Operations after the Covid-19 Crisis: A Multigroup Analysis