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Bridging Cultures, Enhancing Performance: Intercultural Communication Challenges of Thai SMEs in the Special Economic Zones |
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| รหัสดีโอไอ | |
| Creator | Ji Hye Jaime Chung |
| Title | Bridging Cultures, Enhancing Performance: Intercultural Communication Challenges of Thai SMEs in the Special Economic Zones |
| Contributor | Joshua Youngbin Min |
| Publisher | Mahidol University International College |
| Publication Year | 2567 |
| Journal Title | ASEAN Journal of Management & Innovation |
| Journal Vol. | 11 |
| Journal No. | 2 |
| Page no. | 1 - 14 |
| Keyword | Intercultural communication challenges, Intercultural competency, Training needs, Small and medium-sized enterprises (SMEs), Thai Special Economic Zones (SEZ) |
| URL Website | https://so13.tci-thaijo.org/index.php/AJMI |
| Website title | AJMI -ASEAN Journal of Management & Innovation |
| ISSN | 2351-0307 |
| Abstract | This exploratory study investigates Thai SME employees' perceptions on intercultural communicative challenges and gain insights on what they justly need in order to perform effectively when engaging with foreign clientele. Data were collected from SMEs in the north-eastern region of Thailand via interviews and survey questionnaire. The study found that a lack of intercultural competency was the primary reason employees were reluctant to communicate with foreign clientele. Additionally, the absence of effective programs, unmotivated employees due to limited or no incentives, and negative perceptions of time-consuming training courses all hindered employees in this region from gaining practical knowledge in intercultural competency. Strongly supported by the Thai government, businesses in the special economic zones are growing domestically and internationally; thus, it is crucial for the employees to be armed with intercultural competency. This study adds to the discussion on intercultural trainings employees justly need as well as how to implement a positive learning culture when stakeholders are demotivated. |
