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Applying the Analytical Hierarchy Process (AHP) and Delphi Method to Identify the Criteria for the Selection of Healthcare Chatbots in Thailand |
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| รหัสดีโอไอ | |
| Creator | Sirirak Phooriyaphan |
| Title | Applying the Analytical Hierarchy Process (AHP) and Delphi Method to Identify the Criteria for the Selection of Healthcare Chatbots in Thailand |
| Contributor | Natworapol Rachsiriwatcharabul |
| Publisher | Rajamangala University of Technology Phra nakorn Thailand |
| Publication Year | 2566 |
| Journal Title | ASEAN Journal of Management & Innovation |
| Journal Vol. | 10 |
| Journal No. | 2 |
| Page no. | 74 - 81 |
| Keyword | Healthcare Chatbot, Analytic Hierarchy Process (AHP), Delphi Method |
| URL Website | http://ajmi.stamford.edu |
| Website title | AJMI -ASEAN Journal of Management & Innovation |
| ISSN | 2351-0307 |
| Abstract | Healthcare chatbots can be used for many purposes such as, for example, sharing information, and scheduling appointments. They can also reduce costs and improve patient satisfaction. This research seeks to determine the criteria to be applied by Thai organizations for the successful selection of medical chatbots, assess their respective weight, and come up with a model for selecting them. Data was collected from a review of the relevant literature and from interviews with nine experts and analyzed using the IOC concept and Delphi method. The criteria were categorized and structured based on the Analytic Hierarchy Process (AHP). Three main selection criteria were identified, the most significant one being security and privacy (42%), followed by user satisfaction (34%) and system design (24%). These three criteria could serve as guidelines using a multi-criteria decision-making approach. |
