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Exploring the Meaning of Entrepreneurial Passion in Thai Startups Through LEGOฎ Serious Playฎ Inception of a Derivatives Market in Bangladesh |
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| รหัสดีโอไอ | |
| Creator | Chattip Sirithamajak |
| Title | Exploring the Meaning of Entrepreneurial Passion in Thai Startups Through LEGOฎ Serious Playฎ Inception of a Derivatives Market in Bangladesh |
| Contributor | Bongkot Jenjarrussakul, Wasita Boonsathorn |
| Publisher | National Institute of Development Administration |
| Publication Year | 2567 |
| Journal Title | ASEAN Journal of Management & Innovation |
| Journal Vol. | 11 |
| Journal No. | 1 |
| Page no. | 1 - 15 |
| Keyword | Entrepreneurial Passion, Thai Startups, LEGOฎ SERIOUS PLAYฎ, Qualitative Research. |
| URL Website | https://so13.tci-thaijo.org/index.php/AJMI |
| Website title | AJMI -ASEAN Journal of Management & Innovation |
| ISSN | 2351-0307 |
| Abstract | The objective of this study is to investigate the meaning of entrepreneurial passion in Thai startups using LEGOฎ SERIOUS PLAYฎ (LSP), a qualitative research tool that provides a tangible and participatory approach to data collection and analysis and enables the exploration of metaphorical representations of entrepreneurial passion. Qualitative insights were obtained through semi-structured interviews and LEGOฎ model. A total of 33 participants were selected from startups covering 11 different sectors. The findings confirmed three main aspects of entrepreneurial passion: positive emotions when overcoming difficulties, a sense of achievement, and fulfilling one's identity. They shed light on how entrepreneurial passion develops within the unique setting of Thai startups. Despite limitations such as demographic similarity and reliance on self-reported data, the study offers valuable insights into maintaining passion among Thai startup employees, thereby enriching the field of entrepreneurial passion, and enhancing its understanding |
