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Factors Impacting New Energy Vehicles’ Purchase Intention in Chengdu, China |
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| รหัสดีโอไอ | |
| Creator | Tailiang Li |
| Title | Factors Impacting New Energy Vehicles’ Purchase Intention in Chengdu, China |
| Contributor | Jingying Huang |
| Publisher | Assumption University |
| Publication Year | 2567 |
| Journal Title | ASEAN Journal of Management & Innovation |
| Journal Vol. | 11 |
| Journal No. | 2 |
| Page no. | 79 - 95 |
| Keyword | New Energy Vehicle, Impact Factors, Purchase Intention, China |
| URL Website | https://so13.tci-thaijo.org/index.php/AJMI |
| Website title | AJMI -ASEAN Journal of Management & Innovation |
| ISSN | 2351-0307 |
| Abstract | Sales of new energy vehicles in China are expanding swiftly, establishing the country as the largest market globally, with 55.5% of the worldwide share with 7.6 million vehicles sold. The sales of new energy vehicles in China will significantly impact the advancement of associated markets globally, including those in ASEAN and other nations. In 2023, Chengdu attained the highest ranking for vehicle ownership among Chinese cities. This research seeks to examine the factors impacting the purchase intention of new energy vehicles in Chengdu, China. This study employs a quantitative methodology, utilizing questionnaires as a data collection instrument, analyzing the data with SPSS software, and applying multiple linear regression techniques to assess a total of 500 valid surveys. Research indicates that customers innovativeness has both direct and indirect impacts on their intentions for purchasing new energy vehicles, with the effect being most pronounced. Simultaneously, perceived quality, attitude, and subjective norms have a positive correlation with purchase intention. It suggests that both the government and companies should prioritize the establishment of an innovation-driven consumer environment, since consumer innovativeness is the most significant component. Enterprises need to promote the research and development of fundamental technologies, effectively convey the safety attributes of new electric vehicles, and elevate the public's perceived quality, attitudes, and subjective norms. The concepts and findings of this research are applicable to extensive social science energy research and behavioral economics analysis. |
