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The Art of Isan Molam Folk Performance as a Medium for Meaning-Making, Audience Engagement, and Audience Loyalty |
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| รหัสดีโอไอ | |
| Creator | Phacharanat Kainunpa |
| Title | The Art of Isan Molam Folk Performance as a Medium for Meaning-Making, Audience Engagement, and Audience Loyalty |
| Publisher | Research Administration Division |
| Publication Year | 2569 |
| Journal Title | Thammasat Journal |
| Journal Vol. | 45 |
| Journal No. | 2 |
| Page no. | 68-94 |
| Keyword | performing arts, Molam, meaning-making, audience engagement, brand loyalty |
| URL Website | https://so05.tci-thaijo.org/index.php/tujo/article/view/275587 |
| Website title | thammasatjournal |
| ISSN | 3027-6195 |
