Phacharanat Kainunpa. (2026) The Art of Isan Molam Folk Performance as a Medium for Meaning-Making, Audience Engagement, and Audience Loyalty. <i>Thammasat Journal</i>, <i>45</i>(2), 68-94.Phacharanat Kainunpa. "The Art of Isan Molam Folk Performance as a Medium for Meaning-Making, Audience Engagement, and Audience Loyalty". Thammasat Journal 45 (2026):68-94.Phacharanat Kainunpa. The Art of Isan Molam Folk Performance as a Medium for Meaning-Making, Audience Engagement, and Audience Loyalty. Research Administration Division:ม.ป.ท. 2026.