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Key Factors Affecting Chinese Consumers Satisfaction and Loyalty in Online Shopping |
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| รหัสดีโอไอ | |
| Creator | Jianghong Yu |
| Title | Key Factors Affecting Chinese Consumers Satisfaction and Loyalty in Online Shopping |
| Publisher | Assumption University Press |
| Publication Year | 2569 |
| Journal Title | The Scholar: Human Sciences |
| Journal Vol. | 18 |
| Journal No. | 2 |
| Page no. | 197-206 |
| Keyword | Customer Loyalty, Online Shopping, Customer Satisfaction, SEM, Disconfirmation Theory |
| URL Website | https://assumptionjournal.au.edu/index.php/Scholar/article/view/9008 |
| Website title | The Scholar: Human Sciences |
| ISSN | 2586-9388 |
