Jianghong Yu. (2026) Key Factors Affecting Chinese Consumers Satisfaction and Loyalty in Online Shopping. <i>The Scholar: Human Sciences</i>, <i>18</i>(2), 197-206.Jianghong Yu. "Key Factors Affecting Chinese Consumers Satisfaction and Loyalty in Online Shopping". The Scholar: Human Sciences 18 (2026):197-206.Jianghong Yu. Key Factors Affecting Chinese Consumers Satisfaction and Loyalty in Online Shopping. Assumption University Press:ม.ป.ท. 2026.