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The Effect of Electronic Word of Mouth on Brand Attitude, Perceived Consumption Value and Purchase Decision of Smartphone |
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| รหัสดีโอไอ | |
| Creator | Kotchakorn Pinitrattanarak |
| Title | The Effect of Electronic Word of Mouth on Brand Attitude, Perceived Consumption Value and Purchase Decision of Smartphone |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2562 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 5 |
| Journal No. | 4 |
| Page no. | 78 |
| Keyword | electronic Word of Mouth, Attitude toward the brand, Perceived consumption value, Intention to purchase, purchase |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | This research aims to study the effect of electronic Word of Mouth on brand attitude, perceived consumption value and purchase decision of smartphone. |
