Kotchakorn Pinitrattanarak. (2562) The Effect of Electronic Word of Mouth on Brand Attitude, Perceived Consumption Value and Purchase Decision of Smartphone. <i>Journal of information systems in Business JISB</i>, <i>5</i>(4), 78.Kotchakorn Pinitrattanarak. "The Effect of Electronic Word of Mouth on Brand Attitude, Perceived Consumption Value and Purchase Decision of Smartphone". Journal of information systems in Business JISB 5 (2562):78.Kotchakorn Pinitrattanarak. The Effect of Electronic Word of Mouth on Brand Attitude, Perceived Consumption Value and Purchase Decision of Smartphone. MSMIS Thammasat University:ม.ป.ท. 2562.