|
The Influence Mechanism of Implicit Emotional Manipulation and Social Proof on Consumers' Long-Term Purchase Behavior in Live-Streaming E-Commerce: An Empirical Study Based on the S-O-R Theory |
|---|---|
| รหัสดีโอไอ | |
| Title | The Influence Mechanism of Implicit Emotional Manipulation and Social Proof on Consumers' Long-Term Purchase Behavior in Live-Streaming E-Commerce: An Empirical Study Based on the S-O-R Theory |
| Creator | Fudong Luo |
| Contributor | Jia Xu |
| Publisher | Rangsit University |
| Publication Year | 2569 |
| Keyword | live streaming E-Commerce, implicit emotional manipulation, social proof, long-term purchase behavior, S-O-R theory, cognitive bias |
| ISBN | 978-616-421-247-3 |
| Language | CHN |
| URL Website | https://rsucon.rsu.ac.th/proceedings |
