Fudong Luo และ Jia Xu. (2026) The Influence Mechanism of Implicit Emotional Manipulation and Social Proof on Consumers' Long-Term Purchase Behavior in Live-Streaming E-Commerce: An Empirical Study Based on the S-O-R Theory. Rangsit University:ม.ป.ท.Fudong Luo และ Jia Xu. 2026. The Influence Mechanism of Implicit Emotional Manipulation and Social Proof on Consumers' Long-Term Purchase Behavior in Live-Streaming E-Commerce: An Empirical Study Based on the S-O-R Theory. ม.ป.ท.:Rangsit University;Fudong Luo และ Jia Xu. The Influence Mechanism of Implicit Emotional Manipulation and Social Proof on Consumers' Long-Term Purchase Behavior in Live-Streaming E-Commerce: An Empirical Study Based on the S-O-R Theory. ม.ป.ท.:Rangsit University, 2026. Print.