|
Big Data Analytics Capability and Firm Performance: The Mediating Role of Marketing Agility |
|---|---|
| รหัสดีโอไอ | |
| Creator | Lu Suo |
| Title | Big Data Analytics Capability and Firm Performance: The Mediating Role of Marketing Agility |
| Contributor | Chuan Jia |
| Publisher | Thammasat Business School, Thammasat University |
| Publication Year | 2569 |
| Journal Title | Journal of Business Administration (JBA) |
| Journal Vol. | 49 |
| Journal No. | 191 (Jul-Sep 2026) |
| Page no. | 49 |
| Keyword | Big Data Analytics Capability, Marketing Agility, Customer Agility, Decision Agility, Firm Performance |
| URL Website | http://www.jba.tbs.tu.ac.th |
| Website title | http://www.journal.tbs.tu.ac.th |
| ISSN | 2774-0153 (Online) |
