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<xml><bibliography><APA>Lu Suo และ Chuan Jia. (2026) Big Data Analytics Capability and Firm Performance: The Mediating Role of Marketing Agility. &lt;i&gt;Journal of Business Administration (JBA)&lt;/i&gt;, &lt;i&gt;49&lt;/i&gt;(191 (Jul-Sep 2026)), 49.</APA><Chicago>Lu Suo และ Chuan Jia. "Big Data Analytics Capability and Firm Performance: The Mediating Role of Marketing Agility". Journal of Business Administration (JBA)  49 (2026):49.</Chicago><MLA>Lu Suo และ Chuan Jia. Big Data Analytics Capability and Firm Performance: The Mediating Role of Marketing Agility. Thammasat Business School, Thammasat University:ม.ป.ท. 2026.</MLA></bibliography></xml>
