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Determinants of Brand Preference and Purchase Intention Toward Japanese Smartphone Brands Among Chinese Consumers Aged 20-39 in Chengdu: An SEM Approach |
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| รหัสดีโอไอ | |
| Creator | Song Jiang |
| Title | Determinants of Brand Preference and Purchase Intention Toward Japanese Smartphone Brands Among Chinese Consumers Aged 20-39 in Chengdu: An SEM Approach |
| Publisher | Assumption University Press |
| Publication Year | 2569 |
| Journal Title | AU-GSB e-Journal |
| Journal Vol. | 19 |
| Journal No. | 2 |
| Page no. | 204-213 |
| Keyword | Brand equity, Brand Preference, Purchase intention, TRA, smartphone market |
| URL Website | https://assumptionjournal.au.edu/index.php/AU-GSB/article/view/9621 |
| Website title | AU-GSB e-Journal |
| ISSN | 1906-3296 |
