Song Jiang. (2026) Determinants of Brand Preference and Purchase Intention Toward Japanese Smartphone Brands Among Chinese Consumers Aged 20-39 in Chengdu: An SEM Approach. <i>AU-GSB e-Journal</i>, <i>19</i>(2), 204-213.Song Jiang. "Determinants of Brand Preference and Purchase Intention Toward Japanese Smartphone Brands Among Chinese Consumers Aged 20-39 in Chengdu: An SEM Approach". AU-GSB e-Journal 19 (2026):204-213.Song Jiang. Determinants of Brand Preference and Purchase Intention Toward Japanese Smartphone Brands Among Chinese Consumers Aged 20-39 in Chengdu: An SEM Approach. Assumption University Press:ม.ป.ท. 2026.