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Structural equation modeling of parent’s electronic word of mouth in international schools |
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| รหัสดีโอไอ | |
| Title | Structural equation modeling of parent’s electronic word of mouth in international schools |
| Creator | Warisara Klomtooksing |
| Contributor | Suthawan Chirapanda Sato |
| Publisher | University of the Thai Chamber of Commerce (UTCC) |
| Publication Year | 2566 |
| Keyword | Structural equation modeling, Word-of-mouth advertising, International schools -- Thailand, Consumer behavior, eWOM, Electronic word of mouth, School marketing mix, School educational quality, School image, Parents |