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Factors affecting online language course purchase intention |
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| รหัสดีโอไอ | |
| Title | Factors affecting online language course purchase intention |
| Creator | Watcharapol Sanmuang |
| Contributor | Piraphong Foosiri |
| Publisher | University of the Thai Chamber of Commerce (UTCC) |
| Publication Year | 2566 |
| Keyword | Structural equation modeling, Word-of-mouth advertising, Internet advertising, Consumer behavior, Online language course purchase intention, Technology acceptance model, Electronic word of mouth, eWOM, Social media advertising |
