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The Impact of service marketing mix (7PS) towards customer satisfaction on rising Urbas training company in company Myanmar |
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| รหัสดีโอไอ | |
| Title | The Impact of service marketing mix (7PS) towards customer satisfaction on rising Urbas training company in company Myanmar |
| Creator | Nay, Aung Win |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2566 |
| Keyword | Customer services -- Myanmar, Consumer satisfaction -- Myanmar, Customer relations -- Marketing, Marketing -- Myanmar |
| Abstract | This study delves into the realm of customer satisfaction within the context of Rising Urbas Training Company. Its fundamental objectives encompass an exploration of the ramifications arising from the service marketing mix's composite of 7Ps on customer satisfaction. Concurrently, the study aims to generate actionable recommendations geared towards amplifying customer satisfaction, leveraging insights derived from the research outcomes. To fulfill these objectives, a quantitative survey methodology was adopted. This survey was meticulously constructed to achieve the spectrum of marketing mix components, specifically: product, price, place, promotion, people, physical evidence, and process. Through this method, the study aims to gather an intricate understanding of the interplay between the marketing mix and the underpinning of customer satisfaction |
| URL Website | https://scholar.utcc.ac.th |
| Website title | UTCC Scholar |
