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The influence of online brand community identity and brand community trust on customer loyalty--based on mediation effects of customers' participation and customers' co-created value |
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| รหัสดีโอไอ | |
| Title | The influence of online brand community identity and brand community trust on customer loyalty--based on mediation effects of customers' participation and customers' co-created value |
| Creator | Zhang, Guoling |
| Contributor | Li, Zhongwu |
| Publisher | National Institute of Development Administration |
| Publication Year | 2565 |
| Keyword | Value || Customer loyalty || Branding (Marketing) || Relationship marketing |
