|
Key Factors Shaping Undergraduate Attitudes and Purchase Intentions for Live-Stream Shopping: A Study in Mianyang, China |
|---|---|
| รหัสดีโอไอ | |
| Creator | Jiemei Hu |
| Title | Key Factors Shaping Undergraduate Attitudes and Purchase Intentions for Live-Stream Shopping: A Study in Mianyang, China |
| Publisher | Assumption University Press |
| Publication Year | 2568 |
| Journal Title | The Scholar: Human Sciences |
| Journal Vol. | 17 |
| Journal No. | 4 |
| Page no. | 235-246 |
| Keyword | Customer Engagement, Professionalism, Interaction, Price Discount, Cognitive Trust |
| URL Website | https://assumptionjournal.au.edu/index.php/Scholar/article/view/8560 |
| Website title | The Scholar: Human Sciences |
| ISSN | 2586-9388 |
