|
Unveiling the Influencers of Online Shopping Intentions: A Case Study of Public University Students in Chengdu, China |
|---|---|
| รหัสดีโอไอ | |
| Creator | Niu Fang |
| Title | Unveiling the Influencers of Online Shopping Intentions: A Case Study of Public University Students in Chengdu, China |
| Publisher | Assumption University Press |
| Publication Year | 2568 |
| Journal Title | The Scholar: Human Sciences |
| Journal Vol. | 17 |
| Journal No. | 4 |
| Page no. | 165-175 |
| Keyword | Online Shopping, Attitude, Subjective Norm, Behavioral Intention, Perceived Behavioral Control |
| URL Website | https://assumptionjournal.au.edu/index.php/Scholar/article/view/8486 |
| Website title | The Scholar: Human Sciences |
| ISSN | 2586-9388 |
