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The Influence of Internal Organizational Communication on Economic and Green Management Efficiency in Electric Truck Utilization within Logistics Organization |
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| รหัสดีโอไอ | |
| Creator | Bordin Tanthaphaiboon |
| Title | The Influence of Internal Organizational Communication on Economic and Green Management Efficiency in Electric Truck Utilization within Logistics Organization |
| Contributor | Anamai Damnet, Aunchistha Poo-udom |
| Publisher | Research and Development Institute, Nakhon Ratchasima Rajabhat University |
| Publication Year | 2569 |
| Journal Title | Research Community and Social Development Journal |
| Journal Vol. | 20 |
| Journal No. | 1 |
| Page no. | 46-65 |
| Keyword | Internal Organizational Communication, Green Management Efficiency, Economic Efficiency, Electric Trucks, Logistics Business |
| URL Website | https://so04.tci-thaijo.org/index.php/NRRU/issue/view/18509 |
| Website title | https://so04.tci-thaijo.org/index.php/NRRU/ |
| ISSN | 3027-7515 |
| Abstract | Introduction: The logistics industry is an important mechanism driving the Thai economy. However,road transportation remains a major source of carbon dioxide emissions. The use of electric trucks is therefore animportant approach to support green logistics and reduce energy costs. Nevertheless, the successful adoption ofelectric trucks requires internal organizational communication to create shared understanding among employees.This study aimed to analyze the influence of internal organizational communication on green managementefficiency and economic efficiency.Methodology: This study employed a quantitative research design and collected data using aquestionnaire. The sample consisted of 101 employees from a logistics organization in Thailand that had adoptedelectric trucks. The respondents were selected through purposive sampling. The questionnaire covered internalorganizational communication, green management efficiency, and economic efficiency. Data were analyzed usingdescriptive statistics and Ordinal Logit Regression with a Hierarchical Regression approach.Results: The respondents reported a high level of agreement regarding internal organizationalcommunication, green management efficiency, and economic efficiency. The Cronbach’s alpha coefficients of allthree variables were at a high level. The analysis revealed that internal organizational communication had astatistically significant positive effect on green management efficiency and also had an indirect positive effect oneconomic efficiency through green management efficiency.Discussion: The findings indicated that achieving economic efficiency from the use of electric trucksrequired effective green management. Such green management was supported by internal communication thatcreated shared understanding among employees with different roles and experiences.Suggestion: Logistics organization should establish electric truck policies that are linked to greenmanagement strategies, develop internal communication systems, and encourage feedback from operationalemployees. In addition, the government should support incentive measures, infrastructure development, andhuman resource development to accelerate the transition toward a low-carbon transportation system. |
