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A Dynamic Strategy Formulation Model for Thai Public Organizations in the Digital Era |
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| รหัสดีโอไอ | |
| Creator | Khajornkiet Chonlathep |
| Title | A Dynamic Strategy Formulation Model for Thai Public Organizations in the Digital Era |
| Publisher | School of Public Administration, National Instituteof Development Administration (NIDA) |
| Publication Year | 2569 |
| Journal Title | Journal of Public and Private Management |
| Journal Vol. | 33 |
| Journal No. | 1 |
| Page no. | 81-98 |
| Keyword | Dynamic Strategy, Public Organization, Strategic Agility, VUCA World, Adaptive Leadership |
| URL Website | https://so03.tci-thaijo.org/index.php/ppmjournal/article/view/294248 |
| ISSN | 3057-1146 |
| Abstract | This study aims to develop a Dynamic Strategy Model for Thai public organizations to navigate the volatility of the digital era (VUCA World), in which traditional strategic planning paradigms have become obsolete. Employing an exploratory sequential mixed-methods design, the research began with in-depth interviews with 14 high-level executives and strategic planners to diagnose structural challenges, followed by model validation via the Delphi technique with a panel of 19 experts. The empirical findings reveal that Thai public organizations remain entrenched in strategic inertia due to hierarchical organizational cultures and a lack of planning agility. The primary contribution of this research is the Dynamic Strategy Model, which integrates three core components: 1) Foundational Factors, consisting of adaptive leadership, agile culture, digital capabilities, and a data ecosystem; 2) A 4-Step Dynamic Strategy Process encompassing Sensing and Foresight, Seizing and Prioritizing, Transforming and Experimenting, and Learning and Feedback; and 3) Strategic Outcomes, aimed at achieving adaptive strategies, public service innovation, and future-ready organizations. The study concludes that successful implementation hinges on adaptive leadership fostering psychological safety to transcend traditional bureaucratic constraints and drive cultural transformation. |
