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Marketing Factors that Impact Consumers' Decisions to Use Spa Services and the Assessment of Customer Perceptions of Service Quality in Spa Services in Bangkok |
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| รหัสดีโอไอ | |
| Creator | Anchana NaRanong |
| Title | Marketing Factors that Impact Consumers' Decisions to Use Spa Services and the Assessment of Customer Perceptions of Service Quality in Spa Services in Bangkok |
| Contributor | Satayu Pattarakijkusol |
| Publisher | School of Public Administration, National Institute of Development Administration (NIDA) |
| Publication Year | 2562 |
| Journal Title | Journal of Public and Private Management |
| Journal Vol. | 26 |
| Journal No. | 2 |
| Page no. | 119 |
| Keyword | Spa, marketing mix, SERVQUAL model |
| URL Website | www.gspajournal.com |
| ISSN | 2697-6226 |
