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Approaches to Local Product Development for Secondary Provinces Through Branding, Packaging, and Storytelling to Promote Tourism: A Case Study on a Provincial Cluster in Lower-Northeastern Thailand (Yasothorn, Sisaket, and Amnat Charoen) |
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| รหัสดีโอไอ | |
| Creator | Chawannuch Putwatthana |
| Title | Approaches to Local Product Development for Secondary Provinces Through Branding, Packaging, and Storytelling to Promote Tourism: A Case Study on a Provincial Cluster in Lower-Northeastern Thailand (Yasothorn, Sisaket, and Amnat Charoen) |
| Contributor | Pungpond Rukumnuaykit |
| Publisher | School of Public Administration, National Institute of Development Administration (NIDA) |
| Publication Year | 2564 |
| Journal Title | Thai Journal of Public Administration |
| Journal Vol. | 19 |
| Journal No. | 2 |
| Page no. | 71 |
| Keyword | Secondary provinces, product development, tourism promotion, income distribution |
| URL Website | gspajournal.com |
| ISSN | 0859-418X |
