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A Study on the Role of Opinion Leaders in Network Public Opinion during Translational Communication |
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| รหัสดีโอไอ | |
| Creator | 1. Tangxikun He 2. Xiong Shao 3. Lin Zhu |
| Title | A Study on the Role of Opinion Leaders in Network Public Opinion during Translational Communication |
| Publisher | IATIS and Chalermprakiat Center of Translation and Interpretation at Chulalongkorn University |
| Publication Year | 2569 |
| Journal Title | New Voices in Translation Studies |
| Journal Vol. | 31 |
| Journal No. | 2 |
| Page no. | 19-54 |
| Keyword | identification method, network public opinion, opinion leader, role analysis, translational communication |
| URL Website | https://newvoices.arts.chula.ac.th/ |
| Website title | New Voices in Translation Studies |
| ISSN | 1819-5644 |
| Abstract | After the release of Black Myth: Wukong, its translational communication sparked widespread discussion on Weibo. Eigenvector centrality was applied to identify opinion leaders, while LDA topic modeling and analyses of morphological, syntactic, and semantic similarities were used to explore the potential connections between opinion leaders and public discussion topics from both causal and correlative perspectives. The results show that opinion leaders play multiple roles — including agenda initiators, information disseminators, and opinion shapers — throughout the spread of discussion, which encourages deeper public engagement with translational communication, strengthens cultural identity and confidence, and significantly enhances participation in the discourse. Drawing on agenda-setting theory, the analysis further reveals the guiding influence of opinion leaders in the construction and diffusion of online public opinion, offering new insights for understanding the dynamics of translational communication in digital spaces. |
