Creating a Competitive Advantage for Logistics Service Providers in Thailand Through the Application of Logistics Service Capability, Total Quality Management, and Innovation
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Creator Chanchai Meathawiroon
Title Creating a Competitive Advantage for Logistics Service Providers in Thailand Through the Application of Logistics Service Capability, Total Quality Management, and Innovation
Contributor Sawat Wanarat
Publisher Business Administration Kasetsart University
Publication Year 2565
Journal Title Kasetsart Applied Business Journal
Journal Vol. 16
Journal No. 25
Page no. 103-125
Keyword Total quality management, Innovation, Logistics service capability, Competitive advantage
URL Website https://so04.tci-thaijo.org/index.php/KAB/about
Website title http://journal.bus.ku.ac.th/
ISSN 25396250 ONLINE
Abstract Presently, logistics service providers are more popular than in the past due to the fact that various businesses prefer to outsource their expertise rather than carry out their own logistics. This decision is based on cost management and ensuring a more efficient customer service experience. Hence, the capabilities of the logistics providers are essential in the advancement of the economy in a wide range. Therefore, this research aims to describe the causal relationship between total quality management, innovation, logistics service capabilities, competitive advantage, and organizational performance of logistics service providers in Thailand. By collecting data from 399 logistics service providers, the study found that the structural equation model was consistent with the empirical data by considering the index values ?2/df = 3.79, IFI = 0.90, CFI = 0.90, GFI = 0.80, RMSEA = 0.08. This relationship can be described by the direct influence total quality management has a on innovation, logistics service capability, and competitive advantage. It also has an indirect influence on the organizational performance of logistics service providers through their logistics service capabilities as well. In addition, innovation has a direct influence on competitive advantage, and logistics service capabilities has a direct influence on organizational performance. Therefore, logistics service providers should apply overall total quality management concepts in their own organizations to provide better service innovation, logistics service capabilities, and a better competitive advantage, which, in turn, will lead to the conveyance of good service to their respective employers and allow theseproviders the opportunity to operate their businesses in a more sustainable approach
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