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A model for developing SMEs to successfully go online in Thailand |
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| รหัสดีโอไอ | |
| Creator | Anyanitha Distanont |
| Title | A model for developing SMEs to successfully go online in Thailand |
| Contributor | Orapan Khongmalai |
| Publisher | Business Administration Kasetsart University |
| Publication Year | 2565 |
| Journal Title | Kasetsart Applied Business Journal |
| Journal Vol. | 16 |
| Journal No. | 25 |
| Page no. | 1-24 |
| Keyword | SMEs, Online entrepreneur, Development model, E-Commerce |
| URL Website | https://so04.tci-thaijo.org/index.php/KAB/about |
| Website title | http://journal.bus.ku.ac.th/ |
| ISSN | 25396250 ONLINE |
| Abstract | heepidemicofcoronavirusdisease2019(COVID-19)hasledtounprecedenteddramaticchangesinconsumerbehavior.ItwasfoundthatasignificantnumberofconsumershaveswitchedtoE-Commerce.Therefore,supportinganddevelopingThaismallandmedium-sizedenterprises(SMEs)toenterE-CommerceshowsthepotentialtoincreasethesurvivalrateofThaiSMEs.However,theproportionofThaiSMEsenteringE-Commerceisnotyetsatisfactoryasthemajoritystillchoosestodobusinessintheformerformofoffline.Henceforth,thisresearchaimstostudywaystopromoteanddevelopSMEsinconductingbusinessonline,aswellasstudythesuccessfactorsoftheonlinenetworkofThaiSMEentrepreneurs.Thisresearchmethodologyisqualitativeparticipatoryactionresearchusingatriangulationapproachtocollectthreesetsofdataandusingcontentanalysistoanalyzethedata.Theresearchfindingsillustratethattheappropriatecombinationoftechnology,organizationandenvironmentarecriticalfactorsforstrengtheningThaiSMEs'capabilitytocopewithdynamicchanges.ItalsocreatesanopportunityforSMEstostartanonlinebusiness,tradeinthedigitalage,andbuildacompetitiveadvantageinthebusinessworldthatisfullofdomesticandforeigncompetitors |
