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Factors Affecting Brand Partner Quality and Purchase Intention of character merchandise of Demon Slayer |
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| รหัสดีโอไอ | |
| Creator | Khunakon Pantawan |
| Title | Factors Affecting Brand Partner Quality and Purchase Intention of character merchandise of Demon Slayer |
| Publisher | Business Administration Kasetsart University |
| Publication Year | 2565 |
| Journal Title | Kasetsart Applied Business Journal |
| Journal Vol. | 16 |
| Journal No. | 14 |
| Page no. | (111-130) |
| Keyword | Japanese Comics, Popular Cultural, Brand Familiarity, Purchase Intention, Brand Partner Quality |
| URL Website | https://so04.tci-thaijo.org/index.php/KAB/about |
| Website title | http://journal.bus.ku.ac.th/ |
| ISSN | 25396250 ONLINE |
| Abstract | Factors Affecting Brand Partner Quality and Purchase Intention of character merchandise of Demon Slayer |
