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A Feasibility Study and the Development of a Curriculum Management Model for SU Language School to Support the Soft Power Strategy in Chiang Mai |
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| รหัสดีโอไอ | |
| Creator | Artid Saokham |
| Title | A Feasibility Study and the Development of a Curriculum Management Model for SU Language School to Support the Soft Power Strategy in Chiang Mai |
| Publisher | Faculty of Management Science Nakhon Pathom Rajabhat University. |
| Publication Year | 2569 |
| Journal Title | Journal of Management Science Nakhon Pathom Rajabhat University |
| Journal Vol. | 13 |
| Journal No. | 1 |
| Page no. | 175-185 |
| Keyword | Curriculum Model Development, Soft Power, Multicultural Education, Destination Thailand Visa (DTV) |
| URL Website | https://so03.tci-thaijo.org/index.php/JMSNPRU/issue/view/18314 |
| Website title | https://so03.tci-thaijo.org/index.php/JMSNPRU/index |
| ISSN | 2392-5817 |
| Abstract | This pilot study aims to 1) evaluate the feasibility of curriculum management for SU Language School, and 2) develop and propose a curriculum management model that aligns with the soft power strategy within the multicultural context of Chiang Mai. This study employed a mixed-methods research design, with a primary focus on qualitative data from in-depth interviews with 10 experts, supported by quantitative data from questionnaires administered to 28 participants. Content analysis was utilized for qualitative data, while descriptive statistics were used for quantitative data. The findings indicate that the curriculum management is highly feasible (x? =4.25, SD= 0.60). It is recommended that the school operate as a non-formal private school under the vocational skills category, offering courses in four key languages: English, Chinese, Korean, and Thai. Among the sample group, demand was highest for English (x? =4.61, SD= 0.51), followed by Thai for foreigners (x? =4.48, SD= 0.62). The developed model proposes categorizing courses based on four primary learner objectives, with language and culture being the most desired category (x? =4.52, SD= 0.55). Furthermore, the study suggests introducing a special course in "Lanna Folklore" specifically designed for foreign learners applying for the Destination Thailand Visa (DTV). The knowledge gained from this research can serve as a concrete guideline for developing language school curricula to be competitive and sustainably meet the diverse needs of learners. |
