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The most preferable characteristics of a sugar cane intermediary from the customer’s point of view at Pha Khao, Loei |
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| รหัสดีโอไอ | |
| Creator | Miruntee Kamma |
| Title | The most preferable characteristics of a sugar cane intermediary from the customer’s point of view at Pha Khao, Loei |
| Publisher | Faculty of Management Science Nakhon Pathom Rajabhat University. |
| Publication Year | 2568 |
| Journal Title | Journal of Management Science Nakhon Pathom Rajabhat University |
| Journal Vol. | 12 |
| Journal No. | 2 |
| Page no. | 248-260 |
| Keyword | Businesses owner's characteristics, Sugarcane businesses owner’s |
| URL Website | https://so03.tci-thaijo.org/index.php/JMSNPRU/issue/view/18157 |
| Website title | https://so03.tci-thaijo.org/index.php/JMSNPRU/index |
| ISSN | 2392-5817 |
| Abstract | This study’s purpose is for studying the most preferable characteristics of a sugar cane intermediary from the customer’s point of view at Pha Khao,Loei and comparing the difference of the most preferable characteristics of a sugar cane intermediary from the customer’s point of view at Pha Khao,Loei by sexes, age, education and how long they have been customers. The samples groups are the customers 382 persons. The tool of data collection was the survey questionnaire. Data was analyzed by frequency, percentage, means, standard deviation and statistics for test hypothesis were t-test Independent and Analysis of variance. The result showed that:1. The overall of the most preferable characteristics of a sugar cane intermediary from the customer’s point of view at Pha Khao,Loei were at much level and when considered in each factor, found that the average into were at much level all factor. The highest mean factor is the ethics and professional conduct , the relations, the vision and the personality. The lowest average is the professional knowledge .2. Customers with different genders, ages, educational levels, and durations of being customers of sugarcane businesses do not have different overall point of views on sugarcane businesses owner's desirable characteristics which have significance level at 0.05. However, customers with different genders have different point of views on interpersonal skills of sugarcane businesses owner's desirable characteristics which have significance level at 0.05. Moreover, customers with different durations of being sugarcane businesses customers have different point of views on visions of sugarcane businesses owner’s desirable characteristics which have significance level at 0.05. |
