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A Study of Intention to Repurchase Items in Massive Multiplayer Online Role-Playing Games |
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| รหัสดีโอไอ | |
| Creator | Warunchaya Singtongwan |
| Title | A Study of Intention to Repurchase Items in Massive Multiplayer Online Role-Playing Games |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2562 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 5 |
| Journal No. | 3 |
| Page no. | 20 |
| Keyword | Repurchase intention, Items, Online game, Massive multiplayer online role-playing game |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | The purpose of this study is to explore factors affecting players' intention to repurchase items in Massive multiplayer online role-playing game (MMORPG). |