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Causal Factors of Competitive Advantage Influencing the Performance of OTOP Businesses in the Southern Border Provinces |
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| รหัสดีโอไอ | |
| Creator | Usanee Khunmuak |
| Title | Causal Factors of Competitive Advantage Influencing the Performance of OTOP Businesses in the Southern Border Provinces |
| Publisher | Mahasarakham University |
| Publication Year | 2569 |
| Journal Title | Journal of Humanities and Social Sciences Mahasarakham University |
| Journal Vol. | 45 |
| Journal No. | 2 |
| Page no. | 666-685 |
| Keyword | Competency, Transformational Leadership, Information Technology, Performance, OTOP Businesses |
| URL Website | https://so03.tci-thaijo.org/index.php/humsujournal |
| Website title | Journal of Humanities and Social Sciences Mahasarakham University |
| ISSN | 2672-9733 (Online) |
| Abstract | This study aims to examine the impact of competency, transformational leadership, and information technology on the performance of One Tambon One Product (OTOP) businesses in the Southern Border Provinces. The sample comprised 240 entrepreneurs or managers from 4- and 5-star OTOP businesses. Convenience sampling was employed for participant selection. Data were collected through a structured questionnaire utilizing a five-point Likert scale. The instrument demonstrated high reliability, as indicated by a strong Cronbach’s alpha coefficient. Structural Equation Modeling (SEM) was utilized for data analysis.The research findings indicated that the proposed model demonstrated a good fit with the empirical data, with all variables explaining a substantial proportion of variance. Competency, transformational leadership, and information technology had positive effects on competitive advantage. Moreover, both transformational performance through their impact on competitive advantage. Additionally, competitive advantage was found to have a positive effect on business performance.These findings suggest that entrepreneurs should prioritize the enhancement of organizational competencies, the cultivation of visionary leadership, and the strategic utilization of information technology to strengthen competitive strategies and sustainably enhance business value. |
