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Language Audit: Mapping the Role of English for Specific Purposes (ESP) in Commercial and Industrial Enterprises |
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| รหัสดีโอไอ | |
| Creator | Muhamad Khairul bin Zakaria |
| Title | Language Audit: Mapping the Role of English for Specific Purposes (ESP) in Commercial and Industrial Enterprises |
| Contributor | Muhammad Salaebing, Abdul Mutalib bin Embong, Abd Jamil bin Sabdin |
| Publisher | Mahasarakham University |
| Publication Year | 2569 |
| Journal Title | Journal of Humanities and Social Sciences Mahasarakham University |
| Journal Vol. | 45 |
| Journal No. | 2 |
| Page no. | 479-493 |
| Keyword | English for Specific Purposes, Stakeholders, Students, Job Market, Proficiency |
| URL Website | https://so03.tci-thaijo.org/index.php/humsujournal |
| Website title | Journal of Humanities and Social Sciences Mahasarakham University |
| ISSN | 2672-9733 (Online) |
| Abstract | The teaching of English for Specific Purposes (ESP) is a teaching approach designed to address specialized language learning needs in various professional fields, emphasizing contextual language use rather than traditional grammar and structure instruction. This research aims to examine the relationship between workplace demands for English language proficiency and ESP curriculum components. The researchers collected data from 160 university students and 12 industry experts through questionnaires and interviews. Assessment was conducted through pre and post-learning evaluations, simulated professional scenarios, video-recorded presentations, and assessments by industry experts.The findings reveal that ESP curricula align closely with the communication competencies required by businesses. Learners demonstrated significant improvement in five key areas: (1) technical communication skills, with students showing 68% improvement in correct usage of specialized terminology; (2) business negotiation skills, which improved by 42%; (3) professional presentation abilities, with expert evaluation scores increasing by 56%; (4) effective professional document writing skills, showing a 61% improvement compared to pre-program levels; and (5) business meeting skills, both face-to-face and online, with a 47% increase in communication success rates. Additionally, the program developed critical professional analytical thinking, problem-solving abilities, cross-cultural workplace understanding, and adaptability.Industry feedback indicates that 83% of graduates who completed ESP courses demonstrated significantly higher job readiness compared to those without such training. The relationship between learning competencies and job market demands emphasizes the necessity of adapting ESP teaching approaches to align with real-world workplace requirements. This research recommends enhancing ESP teaching effectiveness through industry-aligned curriculum development and fostering collaboration across all sectors to prepare learners for linguistic challenges in the global professional landscape. |
