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Evaluating The Effectiveness of Social Media Marketing Strategies on The Performance of Small Businesses in Nigeria |
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| รหัสดีโอไอ | |
| Creator | Abdulazeez Alhaji SALAU |
| Title | Evaluating The Effectiveness of Social Media Marketing Strategies on The Performance of Small Businesses in Nigeria |
| Contributor | Yusuf ISMAILA, Adeyemi Abdulwasiu ADEBAYO, Dolapo Stephen AKINWUMI |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2569 |
| Journal Title | Journal of Family Business and Management Studies |
| Journal Vol. | 18 |
| Journal No. | 1 |
| Page no. | 87-110 |
| Keyword | Social media marketing strategies, user-generated content strategy, influencermarketing strategy, performance of small business |
| URL Website | www.fbmsjournal.com |
| Website title | fbmsjournal |
| ISSN | 2821-9643(online) |
