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FACTORS AFFECTING CONSUMER'S PURCHASE INTENTION TOWARD JAPANESE CAR IN BANGKOK |
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| รหัสดีโอไอ | |
| Creator | Morradok Thanomsub |
| Title | FACTORS AFFECTING CONSUMER'S PURCHASE INTENTION TOWARD JAPANESE CAR IN BANGKOK |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2563 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 12 |
| Journal No. | 1 |
| Page no. | 143-166 |
| Keyword | Consumer's purchase intention, Consumer's behavior, Brand equity, Brand awareness, Brand association, Perceived quality, Brand loyalty, Japanese car |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
