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MARKETING STRATEGIES AFFECTING CHINESE TOURISTS' DECISION MAKING AND LOYALTY TOWARD MEDICAL AND WELLNESS TOURISM IN THAILAND |
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| รหัสดีโอไอ | |
| Creator | Yaowapa Pathomsirikul |
| Title | MARKETING STRATEGIES AFFECTING CHINESE TOURISTS' DECISION MAKING AND LOYALTY TOWARD MEDICAL AND WELLNESS TOURISM IN THAILAND |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2562 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 11 |
| Journal No. | 2 |
| Page no. | 37-52 |
| Keyword | marketing strategy, decision making, tourists' Loyalty, Chinese tourists, medical and wellness tourism |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
