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THE IMPORTANT FACTORS THAT INFLUENCE ON BUILDING BRAND LOYALTY TOWARDS CHANG'AN CAR BRAND IN XI'AN CITY, SHAANXI, CHINA |
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| รหัสดีโอไอ | |
| Creator | Zhaoyang Li |
| Title | THE IMPORTANT FACTORS THAT INFLUENCE ON BUILDING BRAND LOYALTY TOWARDS CHANG'AN CAR BRAND IN XI'AN CITY, SHAANXI, CHINA |
| Contributor | Sirion Chaipoopirutana |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2557 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 6 |
| Journal No. | 2 |
| Page no. | 119-132 |
| Keyword | Brand Loyalty, Customer Satisfaction, Brand Trust, Price Fairness:Brand Affect, Brand Value, Brand Image |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
