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Virtual Context: Gamification Strategy for the Dissemination of Urban Safety Information in Shanghai |
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| รหัสดีโอไอ | |
| Creator | Ximin Zhang |
| Title | Virtual Context: Gamification Strategy for the Dissemination of Urban Safety Information in Shanghai |
| Contributor | Prakaikavin Srijinda |
| Publisher | Faculty of Communication Arts, Chulalongkorn University |
| Publication Year | 2568 |
| Journal Title | Communication and Media in Asia Pacific |
| Journal Vol. | 8 |
| Journal No. | 1 |
| Page no. | 42-57 |
| Keyword | Gamification, Urban Safety Communication, Virtual Context, China |
| URL Website | https://so01.tci-thaijo.org/index.php/CMAP/ |
| Website title | Communication and Media in Asia Pacific |
| ISSN | 2630-0621 |
| Abstract | This qualitative study aims to develop a communication strategy for the Shanghai police, focusing on creating a sustainable and organized model for urban safety information dissemination to primary school students through gamification. Data were gathered via in-depth and focus group interviews with nine Shanghai police officers and one security expert. The research reveals that the virtual tasks and challenges inherent in a gamified environment effectively present critical safety knowledge. Moreover, virtual cooperation and identity exchange cultivate primary school students' multi-perspective judgment of safety situations and enhance their collaborative escape abilities. Autonomous exploration within the game context fosters students' capacity for proximity-based escape thinking. Our findings suggest that successful gamified urban safety education necessitates a long-term collaborative mechanism between game development teams and the police, considering primary school students' specific information acquisition and memory preferences. |
