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Factors Influencing Purchase Intention in the Premium-priced Restaurant Industry Among Generation Z Consumers |
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| รหัสดีโอไอ | |
| Creator | Jakkapat Techawatthanawanna |
| Title | Factors Influencing Purchase Intention in the Premium-priced Restaurant Industry Among Generation Z Consumers |
| Contributor | Jirapa Wannawong, Siriyakorn Boontook, Arissara Bansurat, Touchakorn Sammasut |
| Publisher | Assumption University Press |
| Publication Year | 2569 |
| Journal Title | AU-GSB e-Journal |
| Journal Vol. | 19 |
| Journal No. | 2 |
| Page no. | 257-266 |
| Keyword | Premium-priced Restaurant, Generation Z, Purchase Intention |
| URL Website | https://assumptionjournal.au.edu/index.php/AU-GSB/article/view/9836 |
| Website title | AU-GSB e-Journal |
| ISSN | 1906-3296 |
