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Unlocking the Virtual Realm: Exploring Consumer Motivations in Embracing Virtual Reality and Augmented Reality for Modern Home Shopping in Thailand |
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| รหัสดีโอไอ | |
| Creator | Khongrit Chatpathomrak |
| Title | Unlocking the Virtual Realm: Exploring Consumer Motivations in Embracing Virtual Reality and Augmented Reality for Modern Home Shopping in Thailand |
| Publisher | Assumption University Press |
| Publication Year | 2568 |
| Journal Title | AU-GSB e-Journal |
| Journal Vol. | 18 |
| Journal No. | 3 |
| Page no. | 108-119 |
| Keyword | Virtual Reality, Social Influence, Perceived Enjoyment, Innovativeness, Behavioral Intention |
| URL Website | https://assumptionjournal.au.edu/index.php/AU-GSB/article/view/8152 |
| Website title | AU-GSB e-Journal |
| ISSN | 1906-3296 |
