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Assessing Parents on Factors Impacting Primary Students Continuance Intention to Use Tencent Class Platform in Chongqing City, China |
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| รหัสดีโอไอ | |
| Creator | Yixu Wang |
| Title | Assessing Parents on Factors Impacting Primary Students Continuance Intention to Use Tencent Class Platform in Chongqing City, China |
| Publisher | Assumption University Press |
| Publication Year | 2567 |
| Journal Title | AU-GSB e-Journal |
| Journal Vol. | 17 |
| Journal No. | 1 |
| Page no. | 139-147 |
| Keyword | Online Learning, Tencent Classroom, Satisfaction, Trust, Continuance Intention |
| URL Website | http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/7508 |
| Website title | AU-GSB e-Journal |
| ISSN | 1906-3296 |
| Abstract | Purpose: This research investigates parents on the factors influencing students' continuance intention of the Tencent Class platform among parents in a primary school located in Chongqing city, China. The conceptual framework encompasses perceived responsiveness, information quality, self-efficacy, service quality, satisfaction, trust, and continuance intention. Research design, data, and methodology: The target population comprises 500 parents of students in Grade 1-3 attending Shuren Primary School in China who have utilized the Tencent Class Platform. A quantitative research approach was employed, utilizing a questionnaire. The sampling techniques employed in this study encompass judgmental, convenience, and snowball sampling. To ensure the validity and reliability of the instrument, a pilot test was conducted involving a sample of 50 participants, and the item-objective congruence (IOC) index and Cronbach's alpha were utilized for the validity and reliability testing, respectively. The data obtained were analyzed using confirmatory factor analysis (CFA) and structural equation modeling (SEM). Results: Perceived responsiveness and information quality significantly impact self-efficacy. Self-efficacy, service quality and information quality significantly impact satisfaction. Satisfaction significantly impacts continuance intention through trust. Conclusions: This study lies in its potential to inform educational practices, platform development, policy-making, and academic discussions, ultimately benefiting parents, educators, platform developers, policy-makers, and researchers in the field of e-learning in primary education. |
