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Assessment of Behavioral Intention to Use Tencent Meeting of First-Year Students for Legal Courses in Chengdu, China |
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| รหัสดีโอไอ | |
| Creator | Liren Zhang |
| Title | Assessment of Behavioral Intention to Use Tencent Meeting of First-Year Students for Legal Courses in Chengdu, China |
| Publisher | Assumption University Press |
| Publication Year | 2566 |
| Journal Title | AU-GSB e-Journal |
| Journal Vol. | 16 |
| Journal No. | 2 |
| Page no. | 19-27 |
| Keyword | Perceived Usefulness, Social Influence, Perceived Behavioral Control, Subjective Norm, Behavioral Intention |
| URL Website | http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/7237/3911 |
| Website title | AU-GSB e-Journal |
| ISSN | 1906-3296 |
| Abstract | Purpose: This research aims to assess the behavioral intention to use Tencent meetings of students for legal courses in Chengdu, China. The conceptual framework is developed from previous studies, incorporating perceived usefulness, attitude, social influence, perceived behavioral control, subjective norm, behavioral intention, and use behavior. Research design, data, and methodology: The target population is 500 first-year students at three selected universities who have experience using the Tencent platform for legal programs. The sample methods are judgmental, stratified random, and convenience sampling. Before the data collection, the Item Objective Congruence (IOC) Index and the pilot test (n=30) by Cronbach?s Alpha were assessed to ensure content validity and reliability. Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were used as statistical tools to confirm validity, reliability, and hypotheses testing. Results: The results show that all hypotheses are supported. Attitude, social influence, perceived behavioral control, and subjective norm significantly impacts behavioral intention and use behavior indirectly. Furthermore, perceived usefulness has a significant impact on attitude. Conclusions: The above key variables should be emphasized and strengthened to improve college students? use behavior of Tencent meetings in the learning process. Universities ought to pay attention to enhancing a system to maximize students? learning efficiency. |
