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The Impacting Factors of Continuance Intention to Use E-Learning After Covid-19 Of Male Students Majoring in Music in Chengdu |
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| รหัสดีโอไอ | |
| Creator | Ayimu Song |
| Title | The Impacting Factors of Continuance Intention to Use E-Learning After Covid-19 Of Male Students Majoring in Music in Chengdu |
| Publisher | Assumption University Press |
| Publication Year | 2566 |
| Journal Title | AU-GSB e-Journal |
| Journal Vol. | 16 |
| Journal No. | 2 |
| Page no. | 1-9 |
| Keyword | Perceived Usefulness, Satisfaction, Continuance Intention to Use, E-learning, College Students |
| URL Website | http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/7227/3908 |
| Website title | AU-GSB e-Journal |
| ISSN | 1906-3296 |
| Abstract | Purpose: Affected by the COVID-19 epidemic, telecommuting and learning has become important Internet application for the continuous prevention and control of the epidemic and the normal operation of the social economy. Online learning platforms would enhance the continuance intention of students after COVID-19. This study investigates the continuance intention to use e-learning of music major college students in Chengdu, China. Research design, data, and methodology: The population is 500 male students at Sichuan University who have been using three selected e-learning platforms: DingDing, Tencent meeting, and WeLink. The sample techniques are judgmental, stratified random, and convenience sampling. The Item Objective Congruence (IOC) Index and the pilot test (n=50) by Cronbach?s Alpha were approved before the data collection. The data was analyzed through Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). Results: The findings reveal that system quality and subjective norms significantly impact perceived usefulness. Interactivity, course content quality, and perceived usefulness significantly impact satisfaction. Continuance intention is impacted by perceived usefulness but not by satisfaction. Conclusions: The findings can contribute to the educators, and e-learning platform providers collaborating for more effective use of e-learning and promote the strong continuance intention to use among students in higher education in China. |
