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The Effect of Behavioral Intention to Use Hybrid Education: A Case of Chinese Undergraduate Students |
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| รหัสดีโอไอ | |
| Creator | Haifeng Xie |
| Title | The Effect of Behavioral Intention to Use Hybrid Education: A Case of Chinese Undergraduate Students |
| Contributor | Krisana Kitcharoen, Charnsid Leelakasemsant, Manoj Mechankara Varghese |
| Publisher | Assumption University Press |
| Publication Year | 2565 |
| Journal Title | AU-GSB e-Journal |
| Journal Vol. | 15 |
| Journal No. | 2 |
| Page no. | 159-168 |
| Keyword | Hybrid Education, Performance Expectancy, Social Influence, Facilitating conditions, Behavioral Intention |
| URL Website | http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/6681 |
| Website title | AU-GSB e-Journal |
| ISSN | 1906-3296 |
| Abstract | Purpose: The purpose of this study is to examining factors affecting undergraduate painting students' behavioral intention toward hybrid education in three public universities in Chongqing; China. Perceived ease of use (PEOU); perceived usefulness (PU); perceived satisfaction (PS); social influence (SI); performance expectancy (PE); facilitating conditions (FC); and behavioral intention (BI) were used to develop the conceptual framework of this study. Research design; data; and methods: The researchers used quantitative study to distributing questionnaire to 500 participants; who are undergraduate students in the major of painting. The survey was conducted in three sample techniques which are judgmental sampling; quota sampling and convenience sampling methods. An item-objective congruence (IOC) of content validity and Cronbach's Alpha reliability test with 30 pilot samples were earlier assessed. Statistical analyses involve Confirmatory Factor analysis (CFA) and Structural Equation Model (SEM); including model goodness of fit; validity; and reliability. Results: Most hypotheses were supported with the strongest influence between perceived ease of use and perceived usefulness; except facilitation conditions which had no significant influence on behavioral intention. Conclusion: The recommends are that administrators in the educational sector of public institutions should emphasize the main contributors to hybrid learning implementation to increase student engagement and learning efficiency. |
